01. Primary identity carriers
The identity carriers in 01 have been produced for long-term use in all communication from NSU, as well as for communication from the individual NSU organisations.
The idea is that these identity carriers remain unchanged for a long period of time and form the backbone for communicating the image of Sweden. They are designed for use in all areas of application and not to impact visual expression. The organisation in question must only vouch for that the content of the page is credible and can be classed as official Sweden information.
ALWAYS USE THESE!
02. Secondary identity carriers
The 02 part of the identity includes the primary colours, the typeface and a logo structure.
The secondary identity carriers are designed to work on a long-term basis in conjunction with the visual identities of each organisation. But they are also designed to function as a complete graphic identity when the organisations communicate under a single banner. Always use these!
The 02 part is closely related to 03. Let yourself be inspired by the creative and visual platform made up of elements from part 03.
The design opportunities are endless, but these tools provide a framework that helps us portray a uniform image of ‘Brand Sweden’. What’s your interpretation?
03. Tertiary identity carriers
The 03 part of the identity is a creative platform for those who are looking for a more designed expression than those offered by 01 and 02. This is where you take over.
You’ll find a selection of accent colours for you to be inspired by, along with secondary typefaces. The basic concept consists of dynamic patterns created between Sweden and other geographical or imaginary places.
04. Individual organisations' identities
It goes without saying that the individual identities of each NSU organisation all occupy a central place. This is particularly the case when the organisations communicate independently. The overall purpose of having a common Sweden identity is to give the country a stronger voice, with everyone communicating under a single banner.