Accent colours

Here you’ll find colours that are synced with the primary colours. You can use these if you want to emphasise the visual look or give a specific design a particular expression.

Colour pallette

Tertiarafarger

Colour codes

Dawn Blue
PMS 281C #1A3050
R26 G48 B80
C95 M80 Y40 K40

Linneaus Pink
PMS 1915C #EF4662
R239 G70 B98 C0 M88 Y50 K0

Linneaus Dark Green
PMS 447C #344A48
R52 G74 B72
C81 M60 Y65 K35

Grain Yellow
PMS 7499C #EFEED0
R239 G238 B208 C6 M2 Y21 K0

Linneaus Turquoise
PMS 320C #149497
R20 G148 B151 C80 M20 Y40 K5

Winter Grey
COOL GREY 2C #D5D6D2
R213 G214 B210 C5 M3 Y5 K11

Linneaus Warm Red
PMS 194C #9B2929
R155 G41 B41 C26 M95 Y90 K23

Black
PMS PRO. BLACK C #000000
R0 G0 B0
C0 M0 Y0 K100

White
#FFFFFF
R255 G255 B255 C0 M0 Y0 K0

Sweden_Indesign-Swatches.ase-2.zip ( 1kb ) — Adobe Swatches

Download file

Secondary typefaces

Use Zürich as the secondary typeface in external communication; for example, for smaller heading sizes and body texts. In certain day-to-day communication, the primary or secondary typefaces do not work, such as in Word documents; use Arial or a similar typeface instead.

Zürich

Zürich is to be used as a secondary typeface in external communication; for example, for smaller heading sizes and body texts.

Myfonts/Bitstream

zurich

Arial

Day-to-day communication is subject to accessibility requirements. Therefore, in, for example, Word documents, it may work better to use Arial.

arial

Sample typography

Univers_typo

Dashes and dynamic patterns

Using dashes and dynamic patterns, we can create and convey a relevant and unique picture of Sweden.

The dynamic pattern is created by the angle formed when a line is drawn between Sweden and one or more other geographical locations that, in one way or another, are related to Sweden.

Therefore it’s up to you to apply your own interpretation using the association that currently exists between Sweden and other geographical or imaginary location as a starting point.

Structure

The dynamic pattern is created by the angle that is formed when a line is drawn from Sweden to one or more other geographical locations.

Let your imagination run free and design based on the relationship Sweden has with the geographical association in question.

Pattern structure 

Example: a pattern is created by the angle between Sweden and one or more geographical locations. These are locations that have an association with Sweden at the time in question.

Dashed graphical elements with the same angle pattern may be used as background or graphical components subordinate to covers, inserts, etc.

mönster_uppbyggbnad

Geographical angles

Based on the geographical angles, one or more filled areas, dashes or other graphical angles may be created.

Mönster